customer relationship management (crm)

Why Salespeople Need a CRM (Customer Relationship Management)

If you work in sales, we know how busy your day can be. Call after call, pitch after pitch, you do not have time to waste on minuscule tasks. Well, let me pitch you for a minute. Customer Relationship Management (CRM) is the key to sales, and you need to implement one if you want to generate leads more effectively while devoting more time to your company. 

Generate Leads

75% of managers involved in sales claim that a CRM helps generate sales (Hubspot). CRMs are automated to send out texts and emails, with push notifications. This way, you do not need to spend time chasing leads. Your CRM will automatically reach out to potential leads to set up appointments, follow up with updates, and reach out when needed. This also saves you time, enabling you to spend more time executing perfect sales calls. 

Incorporate Chatbots 

CRMs can include chatbots that are also able to generate leads. Chatbots are automated software applications that can provide instant customer service on your website 24/7. This is essential because 82% of consumers claim that instant responses to their questions are important when contacting brands (Business 2 Community). Chatbots respond to specific messaging through automation, taking a variety of small response tasks off your plate.  


The ability to organize enables each individual sales rep to prioritize their day from most important to least important. This way, urgent tasks do not get mixed up with assignments that can be completed at a later time. The organization of a CRM also allows you to delegate more time with your clients to create better relationships. CRMs arrange your clients based on their sales phase. The buying cycle can last a while with certain clients, and a CRM will keep track of each update. They enable you to organize notes on each client and categorize them by vertical. This organization makes it possible to have many clients at different stages without getting overwhelmed. 

Improve Time Management 

A CRM is your all in one database that stores your schedule, contacts, and leads. It keeps all your phone calls and meetings in order and reminds you. This way, you never miss an opportunity. You can also customize your priorities to make sure no customer gets left out. CRMs also automatically generate reports for management. Automatically generated reports are yet another feature that allows you to allocate more time to your clients and less time on paperwork and data. 

CRM for Small Businesses 

A prime example of a CRM is aNinja, a CRM created and designed with small businesses in mind. Using texting, emailing, chatbots, and workflows, aNinja automates as many steps in the sales pipeline as possible so that you have more time to devote to your company. aNinja successfully combines all the sales and lead management tools you need. For more information on how to simplify your sales process with a CRM click here.

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